Mail shots (Email marketing)
Email marketing is, as the name suggests, the use of email in marketing communications
generally in the form of a newsletter, promotional broadcast or direct advertising. As
a rule they are designed to encourage customer loyalty or provoke a response such
as a visit to a specific section or product within you website.
Email marketing is the equivalent of sending out a direct mail campaign, putting an
advert into a magazine or newspaper or sending a printed copy of a newsletter
except that it is far more cost effective and it is simple to track the effectiveness
of the campaign. All the campaigns we run on your behalf are followed up with a
statistical analysis of opens, clicks, bounces and unsubscribes, for more information
on the services we provide and the cost please contact us on 01452 883344 or
email internet@trilliumd.co.uk