How to be seen on the web...
Being found on the WWW nowadays can take a lot of effort and there really
are no guarantees!
Apart from generally advertising you website, in ALL your marketing activities,
getting a good natural ranking in the search engines is a necessity.
Achieving the ranking depends on the quality of the information you are giving
to your visitors,how your site is laid out and constructed and the number of
incoming links you receive.
Here is a list that WILL improve your your site rankings.
Ensure Your Site Has High-Quality Information
Include relevant information that is tailored to the people you wish to attract, include
the keywords and phrases that you would expect people to utilise when searching
for services or products you provide.
Help the search engines find you!!
Ensure that your site is indexed by the search engines, submitting them if they don't appear, and listing within the DMOZ directory. Providing site maps to the search engines is generally beneficial.
Inbound Links
One of the best ways to improve your credability is to create inbound links to your site, however, indiscriminate links wont necessarily be beneficial so subscribing to services such as link exchanges isnt something we would advocate. Providing recipricol links between businesses that you deal with is a good place to start.
Ensure Your Site Is Well Written
How your site is put together makes a difference to how the search engines rank you, the easier it is for them to find the content, the better your site will fare. Using standard header tags helps to prioritise that detail with some engines. Also be careful not to try pulling the wool over the eyes of the spiders, search engines are always on the look out for people trying to 'cheat' and they will peanalise culprits!
Keep the site up to date
Sarch Engines like to see new pages, it shows the site isnt stagnent and improves the overall credability you offering.